One of the strongest transformations in rebranding in which I participated, this project of redesigning a complete line of packaging including visual identity of cooking mixes, began with a very clear vision briefed by the client. My task in the Harvey - Present Design & Art team was creative & art direction and a lot of food photo edition.
To tell the story of this brand we chose few essential assets to be repeated en all touchpoints. A base color, a tablecloth pattern, typography, icons and a carefully curated palette and tone of voice. The homemade value concept was strengthened by using imagery of both ingredients and the finished meal making good use of 2 front panels.
